ASHE London Mabel Vegan Nail Varnish

ASHE London Mabel Vegan Nail Varnish.

ASHE London is a luxury, vegan nail colour brand founded by Ashleigh Alli in 2021. Female-led and committed to diversity and social change, the brand is built on the belief that beauty can be ethical, empowering, and impactful. Their small London team design and release limited-edition collections throughout the year, with every shade carefully curated and inspired by trailblazing individuals who have changed the world.

ASHE London polishes combine style with substance, an ultra long-lasting, hardwearing formula that’s 74% plant-origin, vegan, cruelty-free, and sustainably made in the EU. Beyond beauty, the brand gives back, donating 10% of profits to good causes.

What We Love

• The latest must-have shades, designed in London and released seasonally.
• An innovative, plant-powered formula (74% plant origin) that’s both sustainable and high-performing.
• Completely vegan and cruelty-free.
• Female-led, UK-based, and committed to social change.
• A brand that gives back 10% of profits go to charity.

From the Maker

“I started ASHE London in 2021 to create nail colour that looks incredible but also stands for something. After leaving school at sixteen, I worked as a nail technician, inspired daily by the successful women I met. Their influence drove me to return to education and later qualify as a lawyer at a commercial law firm. Today, alongside running ASHE London, I work as a diversity consultant, helping to increase inclusion and representation in the legal profession.

For me, ASHE London is about more than polish, it’s about creating a brand that celebrates diversity, empowers women, and makes a positive difference in the world.”

Ashleigh Alli, Founder